THE WORLD'S MOST CIVILIZED DRINK?
THE CORE IDEA BEHIND THE RÄNDÖM® SAUNA FRESH CONCEPT
RÄNDÖM Sauna Fresh is a new non-alcoholic beverage concept that combines consumer products with cultural experiences. Each can serves as a gateway to Finnish culture. The QR code on the can opens a random page in the online gallery, as the brand is RÄNDÖM. The gallery contains a diverse collection of cultural content, a total of 108 works, curated by our skilled team and stakeholders.
WHY AND WHAT?
Unfortunately, there has been little effort to combine art, culture, and business in Finland. We want to accelerate this development by building a new model in which consumer products also serve as a cultural channel. In our concept, Sauna Fresh acts as a storyteller, bringing new opportunities and new audiences to creators and art. We encourage people to be creative and spark their interest in experiencing culture outside of our concept as well.
The whole thing is put together in a way that highlights cultural diversity and supports current creators and education. The online gallery features cultural experiences, information, and works by contemporary artists from various fields, such as visual arts, poetry, design, photography, film, sound, and digital works, as well as curated content on Finnish cultural history and art. The content is updated regularly so that the concept continues to develop and remain relevant in 2108.
The creators are visibly involved, and the audience has a concrete reason to follow and participate: new content is added regularly, and each scan can lead to surprising new content. In addition, a donation is made to the Nuori Kulttuuri (Young Culture) initiative for every can sold, so that we will still have creators of culture and art in the future.
WHERE DOES THE NAME "SAUNA FRESH" COME FROM, AND WHAT DOES IT TASTE LIKE?
The sauna is the pride and joy of Finnish culture. It is a place where people have been born, celebrated, relaxed, conversed, and simply sat in silence. The sauna slows down time and muffles the sounds of the world. The sauna creates space for creativity, and our drink serves as the storyteller of this creativity, delving into the depths of Finnish art, culture, and civilization.
At the same time, it was decided that the flavor should not be a safe copy. The flavor of Sauna Fresh has been designed to be completely unique from the outset. It is also a refreshing soft drink that promotes well-being and helps people cope with everyday life.
No one asked us to do this, but we did it anyway because we wanted to bring something unique and distinctive to the world. We decided to do something that isn't quick, easy, or pre-packaged, but rather something built on an idea. This creates a story that supports education and well-being and shifts the focus from mere consumption to experiences. It's not just fresh, it's Sauna Fresh!
These ingredients combine to create the world's most civilized drink!
Cheers to culture!
TEAM RÄNDÖM