THE WORLD'S MOST CIVILIZED DRINK?
WELL-BEING, CULTURE, AND A POSITIVE IMPACT, ALL IN ONE CAN
RÄNDÖM Sauna Fresh is a non-alcoholic beverage inspired by the Finnish sauna—a new kind of concept that combines a refreshing taste experience with Finnish culture.
Each can serves as a gateway to Finnish culture. The QR code on the can unlocks a random experience from the online gallery—after all, the brand is RÄNDÖM.
The gallery features a collection curated jointly by our team and our partners: 108 works, stories, and other content from various fields of Finnish art, culture, and civilization.
MORE THAN JUST A DRINK
WELL-BEING
Sauna Fresh is a refreshing, non-alcoholic, and caffeine-free recovery drink. It contains electrolytes and Zensera™ lemon balm extract to promote calm focus. The drink is vegan, made in Finland, and contains no artificial sweeteners.
CULTURE
The QR code on each can unlocks a random experience from the RÄNDÖM online gallery. The gallery features 108 curated works, stories, and other content from various fields of Finnish art, design, music, film, innovation, and cultural history.
GOOD IMPACT
For every can of Sauna Fresh sold, 10 cents is donated to support the nationwide Nuori Kulttuuri initiative. In this way, every can helps create opportunities for young people to engage with, experience, and discover culture.
BRINGING CULTURE TO WHERE PEOPLE ALREADY ARE
There is enormous untapped potential in combining art, culture, and business. Sauna Fresh is building a new kind of model in which an ordinary consumer product also serves as a cultural channel.
It brings culture to saunas, restaurants, hotels, events, cottage docks, and into everyday life. At the same time, artists and their works reach new audiences in places that traditional cultural communication doesn’t always reach.
HOW IT WORKS
1. Enjoy Sauna Fresh cold.
2. Scan the QR code on the can.
3. Discover a random Finnish cultural experience.
4. Learn, be surprised, and come back to discover more.
The brand is RÄNDÖM, after all, so you never know exactly what the next scan will bring.
EVERY CAN MAKES A DIFFERENCE
10 CENTS FOR YOUTH CULTURE
Nuori Kulttuuri carries out nationwide youth work through the arts and culture. Its activities provide young people with opportunities to develop their own projects, find communities, network, and experience success.
For every can of Sauna Fresh sold, 10 cents is donated to support our operations.
A small act for a person. A significant impact on culture.
AFTER THE SAUNA, IN A CAN.
The sauna is the pride and cradle of Finnish culture. It is a place where people have been born, celebrated, relaxed, conversed, and spent time together—or simply sat in silence. The sauna slows down time, muffles the sounds of the world, and creates space for reflection. Sauna Fresh was made for this moment: to be enjoyed after a steam session and served as part of Finnish hospitality.
When designing the flavor, we didn’t want to create a safe copy of anything that already existed. Instead, we asked ourselves: What should a summer evening after a sauna taste like? The result is a completely unique, fresh, and balanced flavor with hints of spruce tips and elderflower, as well as a subtle touch of salt from the electrolytes.
Sauna Fresh contains magnesium, which helps reduce fatigue and exhaustion, as well as Zensera™ lemon balm extract for calm focus. The drink is non-alcoholic, caffeine-free, and vegan, and contains no artificial sweeteners.
NO ONE ASKED FOR THIS. We did it anyway.
We wanted to bring something truly unique into the world—a drink that wasn’t created quickly, easily, or according to a ready-made formula, but with care. A drink that combines flavor, well-being, Finnish sauna culture, and creativity. A drink that not only quenches your thirst but can also open the door to something new.
It's not just "fresh."
It's Sauna Fresh.
These ingredients come together to create the world's most civilizing drink.
Cheers to culture!