RÄNDÖM® Sauna Fresh - Can You Design?

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Design the world's most enlightening drink!

Have you ever wondered what Finland's national drink would look like?

Sauna Fresh is RÄNDÖM's next launch and the most enlightening drink in the world!

RÄNDÖM Sauna Fresh is looking for a can design for a brand-new, completely unique non-alcoholic beverage. The can is also a cultural channel: scan the QR code and unlock surprising, curated cultural content. And this contest is only the beginning! Once the winner is selected, much more about Sauna Fresh will be revealed over the spring.

What are we looking for?

For our new summer launch, we’re looking for a fresh, bold, and timeless visual identity, and we want the voice of the people to be part of it. With our sights set on the next “national drink,” the competition is nationwide and open to all participants of age (18+). We’re looking for an interpretation that captures the core of Finnish creativity, wellbeing, and culture. Style and technique are completely open!

How does the competition work?

Submit your can design proposal by February 8, 2026. The winner will be decided by a public vote on the RÄNDÖM website. In addition to the winner, we will also collaborate with four other designers who receive the most votes.

But what exactly is RÄNDÖM?

We’re a brand that brings together surprise, culture, and bold design in new ways. RÄNDÖM creates experiential products, and every launch opens a door to a new world where culture can be felt, seen, and tasted.

Prize

The winner receives:

A cash prize of €3,109
Sauna Fresh for the rest of their life (value approx. €45,000, depending on how long the winner lives)
Their design as part of the Sauna Fresh phenomenon (fame, glory, and finally the feeling that you’ve done something meaningful in your life)

Schedule

Competition opens: January 16, 2026
Deadline: February 8, 2026, at 11:59 p.m.
Public voting: February 10, 2026, to February 24, 2026, at 11:59 p.m.
Winner announcement: February 26, 2026

How to participate

Send your work as files or links to: [email protected]
Email subject: SAUNA FRESH – CAN YOU DESIGN + Your name

How to proceed:
Submit your entry during the competition period and include:

Sauna Fresh logo (vector or high-resolution PNG)
Can graphic design (mockup or flattened graphics)
A brief description of the idea and yourself (max. 150 words)
Optional color palette or concept board
Avoid adding unnecessary text to the design

For example:

Participation is free of charge. By submitting your work, you confirm that the design is your own and original. More detailed instructions for the can design and the competition rules can be found at the bottom of the page.

Follow the Sauna Fresh story on our social media channels and come build the next Finnish cultural phenomenon with us!